We live in a world that is rapidly evolving, where our senses are constantly bombarded by information and distractions.

Recent studies from Microsoft on the attention spans of humans, suggest that as a species we have less of an ability to remain focused on a task, in comparison to a goldfish [1]

It seems ironic that in the thick of the digital era, when we are more connected than ever, we as a species have never felt more disconnected. It has never been quite so clear that this issue has become a real problem. 

So much so, that the World Health Organisation has listed being "burnt out" in the International Classification of Diseases (ICD-11) as an occupational phenomenon. Mental distance from work and physical depletion have been attributed as symptoms for the latest classification.

In the life of the modern entrepreneur there can be an incredible amount of information to absorb, process and retain. Not to mention the constant challenges of added challenges such as time-pressures, performance pressures and other daily responsibilities which require 100% focus, concentration and planning to ensure everything is done within a day, which can seem so short with so much to do. 

Being in such a highly competitive world filled with distractions from every corner many entrepreneurs and employees have turned to cognitive supplements to combat their own problems with  short attention spans, forgetfulness, fatigue, stress, anxiety and overall well-being.

There are hundreds of synthetic and natural cognitive supplements available in today's market, each one shaped around a different lifestyle.  

With cortisol and caffeine levels on the rise, people are unconsciously impacting their productivity more and more  with every passing day. So there hasn’t been a better opportunity to get ahead, than by learning about your body and feeding it with natural cognitive enhancers. 

Cognitive Supplements Can be beneficial for a number of reasons: 

1. Can Make you Feel Better 

Many cognitive supplements in the market interact with your neurotransmitters. This includes targeting serotonin, dopamine and norepinephrine levels to enhance your mood and make you feel more positive which will result in your tackling your day more efficiently.

2. Improve your Focus 

Many entrepreneurs and even you, yourself may have the absolute daily goal to reach a point of “Flow”, which is defined as the state of mind achieved when the brain is working at such an optimal state that completing tasks and work seem seamless. Cognitive supplements allow your body to reach a state of “Flow” more easily than if you were to do it solely on will power alone.. 

3. Reduce Stress 

It’s no surprise that being chronically stressed can damage the brain and induce permanent change. Thankfully cognitive supplements known as adaptogen can help your body and mind control stress and therefore result in a feeling of being more calm, relaxed and less anxious. 

4. Little to no side-effects

Cognitive supplements, especially herbal and  all-natural,have typically been used by humans for thousands of years without any signs of toxic and safety concerns. Ensure you are consuming within tolerable daily dosage levels according to the label recommended dosages (which may not always be the best for your body, but a great starting point). Otherwise you might experience minor side effects such as an upset stomach, nausea and headaches- which are never fun.

5. Increases blood flow to the brain 

Delivering plentiful sources of nutrients and oxygen rich blood to the brain is a key to maximum brain power. There are many cognitive supplements available, such as Ginkgo Biloba, which do so- allowing you to think, learn and memorise seamlessly.

6. Cost-Effective 

Investing in yourself is one of the first steps to improving yourself. Luckily, cognitive supplements are not expensive, especially when you break down the price to reflect daily usage. You’ll find cognitive supplements to be far cheaper than a daily cup of coffee. 

7. Many studies available supporting Cognitive enhancing 

Many studies exist which support the use of almost all available cognitive supplements with herbal and all-natural being more favoured due to the fact they have been around for centuries. So, there is no need to feel cynical about such large claims to overall health benefits. It can be as simple as asking Siri or Google about your choice of cognitive supplement. There should be an available clinical study to support the cognitive supplement, if not, this could be a potential warning sign.

Now you may be wondering - who am I to be encouraging you to take cognitive supplements? Well you don’t have to take my word for it but here are just some of the things that entrepreneurs who have been able to grow billion dollar empires, with the aid of cognitive enhancers have to say:

"IF YOU COULD SET UP ROUTINE AND HABITS ESPECIALLY EARLY IN THE DAY YOU COULD BENEFIT FROM THIS SCIENCE OF MOMENTUM...I'LL TAKE MY SUPPLEMENTS...IT'S A COMBINATION OF GOTA KOLA, GINKGO, LIONS MANE,  SOME MCT OIL AND SOME OTHER GEMS"   JIM KWIK CEO AND FOUNDER OF KWIK LEARNING	"I HAVE A MORNING ROUTINE THAT IF I STICK TO IT I'M IN A GOOD PLACE AND IF I DON'T, I SCREW MY DAY UP...THERE'S NOTHING MORE IMPORTANT THAN YOUR MORNING TO SET YOUR DAY UP FOR SUCCESS...I'LL PUT A SCOPE OF GREEN DRINK, I DO APPLE CIDER VINEGAR, SOME MCT OIL AND SQUEEZE A LEMON IN A FULL GLASS AND DOWN THAT" DEAN GRAZIOSI ENTREPRENEUR, MOTIVATIONAL COACH, BEST SELLING AUTHOR

Your body is an internal environment, your external environment, which includes stress, lifestyle and diet will always differ from another person’s. So I believe having the  correct knowledge and awareness about cognitive supplements is a self-exploring journey. There is no one-fits-all cognitive supplement, no matter how much an organisation tries to convince you of this. It requires constant attention, care and a motivation for self-improvement in order to find it and we will help you get there-no matter how long it takes. 

For more information check out our blog about  – Neurotransmitters and the Fundamentals which is a good starting point on your journey to understanding the word of cognitive enhancers.

As always feel free to post any questions or comments you may have below and don’t forget to connect with us on our socials so we can keep up with your journey! 

References

[1] Microsoft Advertising. (2019). AI insights - Microsoft Advertising. [online] Available at: https://about.ads.microsoft.com/en-us/insights/ai-insights [Accessed 23 Oct. 2019].